Target market
Wednesday, November 9th, 2011From Wednesday Mom – Janelle:
I studied Marketing in college. I have a knack for design and innovative ways companies and businesses can strive to satisfy their customers. I worked in retail for several years and experienced many different segments of marketing. I learned a lot in college as well as working in retail. I still subconsciously form a “marketing” opinion as soon as I walk into a retail store. Target has always been a favorite store of mine. Something about it makes me smile – whether it be the smell, the price and/or their products. Unfortunately, I live 90 miles from the closest Target, so I have periods of withdrawal.
The holidays are quickly approaching, which results in every toy catalog showing up in our mailbox. It’s like magic according to Jack. Jack started his Christmas list and adds at least 10 things to it everyday. I can’t keep up with all the latest characters and gadgets available. Today we received the Target toy catalog in the mail, as many of you may have as well. I handed it to Jack and the minute he laid his eyes on it he was in heaven. He looked at it for most of the afternoon and couldn’t stop saying, “Check this out, mommy”, “Wow, that’s awesome”.
I took a peek myself and immediately my “marketing” mind sparked. Next to each item in the catalog is a nice little box you can check if you are interested in that particular product. What a simple yet brilliant idea! Jack grabbed a pen and went to town. Today he practiced writing the letter X enough for at least the next week. Now, when I want to know Christmas gift ideas for Jack all I have to do is look for an X and I know what the product is as well as the price and recommended age level.
I am aware there are similar methods out there like this little box. Online wishlists/registries or writing your own list to name a few. However, the joy and excitement that explodes from Jack as he turns each page is priceless. Also, he has something tangible that he can look at any time and feel like he has these toys right in his own room, not to mention the few extra minutes of sleep I get in the morning as he lies in bed and finds that cool Lego space shuttle.
